Pixel Durham Services

Content creation

When it comes to successfully marketing your products or services, great content is your most important asset!

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About our Content Creation service
Words, infographics, video, and everything in between!

As you probably know, creating fresh, valuable, and interesting content for your marketing campaigns, social media accounts, email newsletters, promotional materials, and website can be a massively-time consuming process. It remains, however, the single most important aspect of successful marketing and brand growth. Successful content creation can open up your brand to a whole new audience, better engage your existing audience, and establish your company as a genuine leader within your market.

But what exactly is content creation? Frequently misunderstood, it boils down to identifying topics that appeal to your desired audience (whether that means existing customers, potential customers, industry peers, or all of the above), and creating content across a broad range of mediums that covers the chosen topics in a way that fits with your brand voice.

These days, with so many social media and content delivery platforms available, your content can take a variety of different forms. It could be video, blog posts, social media posts, infographics, industry or product specific memes, digital or print advertising, email newsletters, and much more. A well-rounded content creation partner, like Pixel Durham, will help you to tackle your content creation on all these fronts, opening your brand up to new audiences and engaging your current customers at the same time!

Screenshots from 3 websites made by Pixel Durham are shown side by side

“Without content that stays true to your brand, you’ll be fighting an uphill battle to retain your customers’ attention. At Pixel Durham we offer our clients a complete suite of content creation solutions – all focused on engaging your audience, establishing your brand as a leader in your market, and providing additional perceived value across the board!”

Pixel Durham Content Creation

How can our content creation service help your business?

In order to create effective content for your brand, we have built our a straightforward process that helps to keep things simple. By approaching your content creation in this way, we’re able to maximize your content’s effectiveness, while ensuring your costs are kept as low as possible… Which we’re sure is music to your accounting department’s ears!

First, we plan. “It’s just content, why do you need to plan?”, we hear you ask. Well, without planning, it’s very easy to find yourself going down the wrong path – delivering content your audience doesn’t care for, in formats that don’t work.

By understanding your customers, we’re able to identify the kind of content they want, tie it directly into the products or services you offer, and deliver it in the medium that works best. For example, a short animated video presentation can be perfect for illustrating the benefits of a product that might get lost via a written article, while an infographic is often the best way to convey numbers or comparisons with competitors.

Once planning is complete, we’ll create the content in the ideal medium (keeping in mind how it’s to be delivered to your audience), and then optimize it to ensure it’s being seen by the people that matter, getting shared, and adding value to your brand overall.

No matter what kind of content your business needs to engage (even if you’re unsure on what your requirements are, or who you should be targeting), your Pixel Durham content creation team has you covered from start to finish!

Your company’s approach to content creation could make or break your marketing campaigns, or be the difference between a website that generates leads and one that adds little to no value to your business

At a glance...

  • Website Content
  • Blog Posts
  • Guest Posts
  • Social Media Posts
  • Content Calendars
  • Newsletter Content
  • Ad/Marketing Copy
  • Product Listings
  • Animated Videos
  • Explainer Videos
  • Interview Videos
  • Podcasts
  • Scripting
  • Headshot Photography
  • Product Photography
  • And more…
Screenshots from 3 pieces of content creation work by Pixel Durham are shown side by side

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Need a quote?
Contact our content creation gurus today!

Content creation can be intimidating – even for large, established brands. Setting the wrong tone with your content can negatively affect sales, while getting it right can result in huge benefits! If you’re unsure of how to approach your brand’s content creation, or simply don’t have the time to generate the kind of content your business deserves, your Pixel Durham content creation team is always here to help!

To get started, just fill out the form below to let us know how and when the best time is to connect with you about your next project. Alternatively, if you’d like to connect directly with the Pixel Durham team, please email hello@pixeldurham.com or call us on (289) 301-4492.